Everyday life provides each one of us with opportunities to succeed. What matters most is whether we seize the opportunities that come our way. The best place to start making money is on the internet; the secret is to begin early and have a plan. Waiting can prove to be very costly, hence implement that business idea now.

It does not matter what age you are or financial status, it’s never too late to take action. All you require is a strategic business plan on how you intend to approach your online business program. It is difficult to make money online without a strategic plan.

The first thing to consider when doing online business is designing a website. The site should be user friendly and easy to navigate through. Also use a domain name that is easy to memorize. This ensures that visitors remember your website’s name easily and therefore revisit.

Secondly conduct a thorough research before signing up for any online business opportunity. This will help avoid joining illegitimate pyramid schemes. Get rich quick schemes never last long.

Explore on how to generate traffic to your site. Avoid spending money and time on websites that promise traffic and fail to deliver. Google AdWords is a perfect place to get targeted traffic. Networking is still another sure way of directing traffic to your website; consider signing up to social networking sites like MySpace and Plaxo.

Making money online needs a cautious approach in order to avoid being swindled. Purchase online business e-books that advise on internet business strategies. For online businesses to flourish and meet their major objective which is to make money, the above business aspects must be taken into consideration.

Few people want their business to merely survive, most want their business to also thrive. One critical way towards having a thriving enterprise is to develop a meaningful and sound business strategy. The business strategy you settle on is critical in helping us determine which templates and tools you can use to satisfy your unique business needs.

One tool you can use to improve business efficacy is the business invoice template. This template is applicable in almost any business setting provided goods and services are offered to clients at a cost. It greatly minimizes the workload on your staff, while at the same time ensuring that the invoices produced by your business are uniform and well structures, and most important, contain the details you feel are required.

You should take time to do proper research into the various business invoice templates available in the market, and compare these with your business’ individual requirements.

This decision may be based on the nature of business you are in or the type of clientele you serve. Some of this software is sold form online sites and it is important that you settle on an appropriate template from the outset instead of spending money buying a template that won’t work for you.

The greater and more immediate risk is that you may settle on a template that ends up conveying the wrong image to your customers, especially in terms of the details it reveals about them to the general public, or whoever can get their hands on the invoice.

Once you have picked the right business invoice template, you should be sensitive to changes in your business atmosphere, and be ready to amend it as the need arises.

Have in mind that the primary purpose of this template is to increase your business efficacy, if the environment changes, including your business strategy, you should be able to change with it.

It is expected that First stop Drive-in Theater will face a lot of cultural and social challenges in recruiting its work force globally. This underlines the need to have a global strategic plan besides a business risk analysis. According to ITAP (2010) human capital is one of the most expensive assets in a company. As such the focus of the First stop Drive-in Theater will be in the selection and workforce in US and around the world. In addition this will be followed by nurturing the abilities of the employees so the company can have optimum benefits.

It is a daunting challenge indeed, in recruiting across different cultures and understanding the employees’ motivation on local contexts becomes necessary. This requires the help of the agencies in different locations and who understand their locations and human resource demands better. As such the First stop Drive-in Theater plans to employ consultants and employment agencies who will provide the company with the necessary workforce. The work of building work force at the global level and putting in place compensation and executive evaluation will be left with local agencies. The agencies are to be sourced through competitive bidding and will be charged with the responsibilities of coming up with recruitment processes and filling the positions of senior managers. In addition, the agencies will be contracted to develop the employees in the different locations in the world. As mentioned earlier First stop Drive-in Theater will face a competitive environment not only here in America but also globally. The human Resource contribution in developing the competitive edge cannot be underestimated. This explains why it is important to employ the services of experienced local agencies in recruitment, development and assimilation of the new employees.  The senior managers will then be required to formulate employment policies and plans. The other employees will be acquired through placing advertisements and through interviewing. This however will be done through the coordination with the Human Resource Department in Texas which will have already been set up.

In improving its workforce performance First stop Drive-in Theater realizes the potential of talent management and employee engagement and these principles will be incorporated in the corporate agenda of the company.  In building and sustaining the core workforce capabilities the company will strive to understand the demographics and the capabilities of its employees all over the world. This will also involve assessing the workers performance and coming up with the appropriate feedback. Globalization comes with a lot of challenges and which change according to the different contexts. As such managing and development of the workforce requires collaboration across the boundaries. In addition, this also requires imparting the employees with the skills and capabilities to deal with the dynamic market conditions.

While admitting that the competition is stiff in the entertainment industry First stop Drive-in Theater will be concerned with how its workforce will be of value to the company from the bottom line. However, these are future strategies in increasing the workforce effectiveness. In essence, the global human resource strategy of the company will employ HR support from agencies for a period of one year. The respective agencies will be more resourceful as they have a better understanding of the local business landscape and human resource needs. The managers will also be charged with the task of establishing the formalities and structures of the businesses, establishment of the contracts, compensation and benefits packages for the rest of the employees.

Marketing plan section
Marketing mix analysis

The grand opening of the theatre will serve as a great attraction to the audience and the countdown to its opening will constantly be communicated through local dailies in Texas and the website. Free tickets are in line to promote the opening of First stop Drive-in Theater. The audience will be able to enjoy free snacks and reduction in ticket prices. In particular, an initial $ 3,300 will be allocated for the marketing expenses. The website will cost $ 10,000 to develop and staff hiring is expected to cost $ 10,000 dollars. In the milestones, the initial marketing is projected to cost &20,000 with the film ordering and scheduling taking $ 10,000. The remaining amount is to be spent in the grand opening of the First stop Drive-in Theater in Texas and the preparation of the venue.

Products

The core product will be the films although snacks will also be available to the patrons. The snacks will mainly be candy, popcorn and soft drinks. Pop corn is one of the products available in most movie theaters and as such an industrial popcorn machine will be made available to ensure its constant supply.

Price, place, people and promotion

The booking method still remains as the favorite method of ticketing. The customers will be able to book their tickets over the phone, in person or through the internet. The internet resource is becoming increasingly important and is vital in the First stop Drive-in Theater marketing plan. In exploiting the benefits of web resources the company will develop a website having enhanced ticket reservation facilities. The website will be an important marketing vehicle and movies will be advertised on this resource. Clear schedules will be available and the price of the tickets will be cheaper when bought more than one day prior to the screening of the movie. The website will also be interactive and will also offer forum and chartroom facilities. The fans will be also able to discuss the movies watched and carefully selected topics will be introduced in the forums. The website resource will also be used to place affiliated companies advertisements. In addition, the design of the website will be simple to allow faster loading in the home computers. Links will also be available to the movies being screened. The address of the website address will appear in the printed tickets and will also appear on the printed advertisements. The development of the website will be undertaken by a local website development company and the website will be updated weekly.

Customers will be able to buy movies on the website and this will offer extra revenue from the commissions obtained. Some of the companies that will be targeted to place their advertisements in the website are Warner Bros, Paramount pictures, Magna-Tech Electronic Co, Universal Cinema Services and United International Pictures. The pricing of the tickets will vary with the movie being screened but will generally be lower than the other competitors. However, reduced prices will be offered within the first 3 months to help in attracting the customers. In addition, in order to encourage attendance on the grand opening a car load for five dollars and free popcorn will be offered. . The marketing campaigns will at first be concentrated in Texas and will later be expanded to other states in line with the expansion strategy. This will include placing advertisements in radio stations, TV station, website and direct marketing materials.

Marketing mix analysis

The market positioning of the First stop Drive-in Theater in the marketing mix is also important. The market positioning will be in provision of comfort and entertainment to all but with bias to the families. The families will be able to enjoy well selected films which will be attractive. The market segmentation includes families and young adults. The Families segment will be the favorite in watching old and inexpensive movies as they will be seeking a family oriented entertainment experience. On the other hand, the young adults ranging from 14 to 25 year will enjoy current films which will be available although First stop Drive-in Theater will have a bias towards movies which are family oriented. The young adults will also be entertained with comedy, action and adventure films. With most drive-inn theatres concentrating in screening current and box-office movies the family movies will attract a huge consumers segment.

PEST analysis

Levitt (1983) explains that with the effects of globalization the tastes of consumers are also going global. As such managing such businesses across the borders requires different approach due to the difference in cultural, social economic, political and legal systems. With the challenges in marketing to different cultures, First stop Drive-in Theater considers some steps. One mode of entry the company is considering is making affiliations with other local companies involved in the entertainment industry. Through such arrangements the company will enhance the market penetration with the possibility of total-buy-out of its partner’s share. The global marketing strategy may be affected by the local environments hence the need to have a different approach and disregard the standardized mode of advertising. There indeed a lot of problems in advertising in countries such as Germany where comparative advertising is not allowed. Other countries such as Kuwait also control advertising and hence the needs to rely on other forms of advertising. Due to the dynamic nature of the problems in different countries First stop Drive-in Theater will also look for local solution. Indeed, in China the company is expected to form partnerships due to the need to have close relations with the government.

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Anyone who considers starting a business has unique character traits even if those plans are not finalized. Only a small percentage of people who have an original idea will have enough determination to assemble everything necessary to deliver their idea for the product or service to the marketplace. There is concern how most who engage the process do so without important basic knowledge of the requirements to create a successful enterprise.

To demonstrate, I want to describe a process I am very familiar with through experience in residential and commercial construction. Sometimes prudence requires taking just a few minutes to reflect and carefully consider the common things we see every day such as the buildings all around us. Foundation construction is very basic in most cases depending on site conditions but nothing is more important because the quality will reflect throughout the building. We will look at an interesting example below.

The great pyramid at Giza is said to have been built by a workforce of 14,000 to 40,000. They had nothing to use such as wheels or pulleys, they had no iron tools but were believed to be using only copper. The entire project, from start to finish, is estimated to span about 10 years. Studies have indicated the structure comprised at least 2 million and possibly as many as 2.8 million stones which weighed about 3,000 pounds each. Using the above information, calculations would indicate the workers installed about 180 blocks per hour if they worked 10 hours per day.

Here is the important point, with modern technology scientists have shown the dimensions of the pyramid are extremely accurate at the site it sits on, covering 13 acres, which was leveled to within a fraction of an inch. The capability required for the accuracy the Egyptians accomplished is on par with modern capabilities using lasers and GPS instruments.

You may be familiar with the term “cornerstone.” The cornerstone is also known as the foundation stone because it was a special block of stone and it was given great attention to its accuracy and integrity because it would be the first one set. It would be the intersecting stone for two rows of the foundation and would determine the integrity of the foundation. The height of the stone would regulate the degree of level over the entire 13 acres of the great pyramid.

The entrepreneur who becomes the organizer, owner and manager of any company is the cornerstone. The entire institution whether small or large will exactly reflect the overall and comprehensive integrity of this person. Perfection is impossible but having a clear and accurate understanding, maybe even an inventory, of all strengths and weaknesses and the ability to detect and develop the same in other prospective team members will hone the cornerstone to a condition of excellence.

To such a one, always remember, you are the most valuable resource you possess and management thereof must be your highest priority. You may be just starting to plan a home-based business as a one-person operation and consider this article, and others, presenting information directed toward a more complicated business. I suggest you consider Michael Dell who started Dell Computers in his garage. Please do not live with self-imposed limits because the marketplace will determine your viability. I encourage preparation because opportunity comes to those who are prepared.