An axiom of truth is revelatory about the way business is conducted in the everyday world. People are enamored with buying different goods, whether for necessity or luxury. On the other hand, they hate being sold anything especially in a coerced manner. The standard is clear: the buyer’s bargaining power is quite strong while the seller’s are at an impasse. The latter can definitely benefit from a business strategy that will empower them to sell more products or services.

However, Robert Hathhorn points out that the most glaring deficiency Multi-level Marketing (MLM) companies present is the lack of sales training it gives its marketers. As long as they can get more and more people to bite the bait and hop on the bandwagon, it does not matter what happens to their mainstays.

Hathhorn iterates the need for marketers to become more feedback-oriented and actually listen to their customers rather turning the conversation into a monologue of why customers need the product.

But marketers always overlook the customers. What benefits will they be getting from such a purchase, if any?

It is natural for a marketer to tend to zoom in on their product because after all, the end goal is to exchange a quality product for a given monetary value. The trap in this, though, is that in the attempt of making such a transaction, there is the possibility of disrespecting the customer, especially if he or she is genuinely uninterested with the product line being offered.

In addition, Hathhorn adds that the MLM institutions keep glossing over their product. Selling the product and making money are at the top of their priorities, never mind all the unsuccessful marketers they trample as they move along. Another flaw MLM companies commit is putting on the guilty face and making a potential customer feel bad about not sharing the benefits of the product with other people.

So how does a marketer overcome all the hurdles that MLM companies have put up? The outlook towards selling the product must be project-based. By shifting the paradigm, the task is seen as one that awaits completion with rewards waiting at the end. It is not a guarantee of future gains, but Hathhorn believes that these types of marketers should be better than the great majority who are at a standstill or at a loss.

Initial capital can only take a marketer so far. The ability to push a product with the right amount of prodding, production and determination will make or break the marketer. No product can sell itself, no matter how effective it really is. All products are static until the marketer acts upon them and transforms them into a created need.

There is no perfect and foolproof business strategy set in stone that can guide a marketer to always be successful in bidding his products. What can be done though, is the right amount of preparation, finding a constant source of motivation and drive, and most importantly, finding the right niche market that goes hand in hand with the product line.

Amway dominates as one of the reigning companies among the host of network marketing companies. Amway has paved the way for the other marketing companies to enter and prosper in business. Since its inception in 1959, with the active assistance of Rich Devos and Jay Van Andel, Amway with its innovative sales and marketing concept has enabled people to do business to be financially independent. In 1999, Amway, the leading business organization launched Quixtar.  Quixtar came into existence in the business domain to equip Amway with the opportunity to maximize sales via internet opportunity of online shopping. Quixtar has been able to deliver as a potent medium to sell the varied range of skin-care, home-care, and beauty products. Quixtar has been hailed as a well accomplished online retailer within a short span, to sell the goods to its prospective clients.

The product line

The array of products that the company offers to its potential consumers are manufactured by one of the sister companies of Quixtar, Access Business Group.

The range of top quality products caters to the multifarious needs of the people. The household products, the health and wellness nutritional products, skin-care products, water purifiers have been able to capture the market because of its high quality.

The Quixtar business opportunity

The Amway (Quixtar) business opportunity does not require a hefty amount to start off with the business. Once you pay the start-up cost, you become a distributor. A distributor can earn a potential income by selling the products to the target market as well as by making people join the business. The distributor needs to build a team, sponsor new distributors to form a chain to carry out the business activities in full dimension. Retail profits are not the only source of income when you become an active distributor. There is scope of getting certain percentage of bonuses which is strictly based on the volume and performance of your team of downlines. When you scale grater heights, reach to higher ranks, you are entitled to get good bonuses. Quixtar has a commendable track record of giving out $ 2 billion in the form of commissions to the distributors.

The way to be successful in this business

With a great team of professionals, top-quality products, reputation and goodwill, Quixtar has already established its credibility. Joining Quixtar business is not a ticket to your success. You need to have a receptive mind to absorb in all the techniques and tactics of marketing in order to generate online leads. The more you can generate leads; your chance of being truly successful in this business also increases.

The Quixtar business opportunity provides great scope for people to make huge profits once they get hold of the basics and techniques of the business opportunity. It is a performance -oriented business which should always keep you in your toes to get hold of potential consumers to sell products. You need to use your nose for judgment while selecting people to be the new potential distributors to carry on the business further and increase the productivity.

Agel Enterprises is a typical MLM business that uses independent distributors to market their line of nutritional supplements instead of using a traditional storefront distribution system. Distributors can earn money from retail sales of the products they buy at wholesale prices from the company or recruit people into the system and receive a commission from sales made by the new recruits. Practically all MLM companies structure their compensation plans to entice new recruits. After all, that’s usually where the real money is for both the company and the distributors. Take a good look at the compensation plan offered by any MLM company and crunch some numbers so you don’t end up working like a horse for small change.

The Company and Their Products

Agel Enterprises was founded in March 2005 in Provo, Utah by Glen Jensen.

Agel sells a unique nutrition delivery system they call ’gelceuticals’, which they claim to be the world’s first nutritional supplements suspended in a gel. Critics have argued that such products are not new but concede that Agel could very well have been the first to target adults as a market for these types of products. Some of the Agel’s supplements are certified as kosher or halal, making them acceptable for Jews and Muslims to ingest, which probably accounts for its success in Israel and many Muslim countries like Malaysia and Indonesia. Agel now sells its products in 53 countries

The Compensation Plan

To become a distributor, you’ll be asked to buy in with either a Personal Pack ($ 250) or an Executive Kit ($ 1000). Agel has basically tweaked a multi-level marketing two-leg commission model (binary) and given it the name “Quadra-Plan.”  Some distributors have been known to oversell Agel’s income opportunity.

Agel’s plan is supposed to generate massive residual income for its distributors, but while it is theoretically possible to make $ 25,000 US a month, the chances of everything lining up exactly the way you want it to are very, very small. In fact, a more realistic outlook would be to consider that in order to make just $ 2,000 per month, you would need to have around 400 people receiving Agel products on auto-ship.

The Verdict

Like any MLM business opportunity, you can earn by selling the product at retail prices. However, since Agel’s products are a little on the expensive side, it becomes more difficult to convince the regular consumer to keep purchasing the product. That’s why distributors tend to sell the business opportunity instead of the actual product. There’s nothing wrong with that. Many MLM businesses do the same. But let’s not kid anyone about the chances of duplicating the success of the Agel pioneers who had a head start in distributing Agel products, shall we?

But if you’re really serious about getting into Agel and if you’re really looking to expand your marketing efforts from a different angle, definitely take a look at the largest marketplace on the planet, the Internet. If you can figure out how to market to the 1.6 billion people on the web each and every day, you more than likely will skyrocket to the top of the leader boards of Agel or any other MLM business you get involved with for that matter.

Primerica Financial Services is a financial services company that is structured through the MLM business model. Representatives can earn either by selling various financial products and services like life insurance, mutual funds, variable annuities, segregated funds, loans, long-term care insurance and pre-paid legal services or by actively recruiting more representatives to do the same and get a commissions from their sales. Using an MLM business model to sell financial services might draw some criticism, but so far, it has paid off well for Primerica. But if you’re reading this article, then I suspect the bigger question is whether it will pay off well for you too.

The Company

Primerica, whose headquarters are located in Duluth, Georgia, is a subsidiary of Citigroup, which by itself, should ease concerns about whether this particular MLM is a legitimate business. Citigroup simply has too much at stake to risk involvement with a dodgy subsidiary to tarnish it’s name.

Primerica has gotten a lot of criticism for aggressively recruiting just about anybody to become a representative (a hazard of using an MLM business format), but the products and services sold under the Primerica name are, by all indications, legitimate.

The Compensation Plan

For this review, let’s focus on Primerica’s best-known product, term life insurance, which is sold under the Primerica Life Insurance Company. This is probably why a large number of agents enter Primerica Financial Services to begin with.

Entering Primerica costs $ 199, which is reimbursable upon passing a licensing exam. The commission on a sale of term life insurance is 25%.

The representative who closes that sale gets the bulk of the commission but has to split the rest among people in their upline.

As with any business structured around multilevel marketing, you are paid commissions based on your sales level. Selling term life insurance policies on your own is a hit or miss proposition. So to improve your chances of getting significant income from Primerica on a regular basis, the smart representative turns to recruiting new reps so he or she can receive an override from their sales. The more people you recruit (who actually close on sales,) the less actual personal selling you have to do to receive a greater income.

The Verdict

Primerica gets a nod for being a legitimate MLM business. But like any other MLM business opportunity, success comes only to those who have the proper set of skills to keep their business growing until residual income kicks in. Primerica’s idea of recruiting the average Joe into their sales force is great in theory, but one occasionally runs into problems when recruitment standards are thrown out the window completely. Still, it seems to be working out well enough for both Primerica and those dedicated representatives willing to put in the time and work involved.

If you’re considering a Primerica business opportunity, take a close look at your “warm market” of family and friends (who will probably be your first prospective recruits). Then ask yourself honestly if they’d be willing and able to actively sell term life insurance. Even with the proper training, some people are just not inclined to get into that kind of thing.

In short, you need to ask yourself if you could replicate the success of people higher up in the company. That’s a question only you can honestly answer. If you have any doubts about being able to sustain the level of recruitment needed to keep this particular MLM business opportunity growing, then keep your options open. There are thousands of business opportunities that might be a better fit for you.

But if you’re really serious about getting into Primerica and if you’re really looking to expand your marketing efforts from a different angle, definitely take a look at the largest marketplace on the planet, the Internet. If you can figure out how to market to the 1.6 billion people on the web each and every day, you more than likely will skyrocket to the top of the leader boards of Primerica or any other MLM business you get involved with for that matter.